Motorcycling clubs have long offered riders a strong sense of identity, pride, and community, something rarely seen in the EV scooter space.

Mizoram is one of Ather’s strongest markets for performance scooters, a region known for its tight-knit community and passion for riding.

To celebrate this spirit, we launched the Mizo Warp Club, an official riding club for EV performance enthusiasts. Our goal was to give riders in the region a space to connect, ride, and share the same pride you'd find in any legendary motorcycle club.

I was tasked with crafting the visual identity of the club that would resonate with the youth of Mizoram while reflecting the region’s rich cultural. The aim was to design an emblem that members would wear with pride.