ATHER UNLOCKED
ATHER UNLOCKED
ATHER UNLOCKED
Forging identities inspired from the east
Forging identities inspired from the east
Forging identities inspired from the east
Branding, packaging, UI, motion design
Branding, packaging, UI, motion design
About
About
About
Ather Unlocked is an annual, community-driven event that celebrates the spirit of Ather riders. Using ride data from the Ather scooter community, top performers are identified and recognised with fun, performance-based awards across five categories -Trailblazer, Grid Master, Power Ranger, Beyonder, and Lord Maximus.
Ather Unlocked is an annual, community-driven event that celebrates the spirit of Ather riders. Using ride data from the Ather scooter community, top performers are identified and recognised with fun, performance-based awards across five categories -Trailblazer, Grid Master, Power Ranger, Beyonder, and Lord Maximus.
Ather Unlocked is an annual, community-driven event that celebrates the spirit of Ather riders. Using ride data from the Ather scooter community, top performers are identified and recognised with fun, performance-based awards across five categories -Trailblazer, Grid Master, Power Ranger, Beyonder, and Lord Maximus.
Role
Role
Role
As the visual design lead for Ather Unlocked,
I created a unified visual system that blended existing brand artworks with Ather’s design philosophy, maintaining consistency across all touch-points from event spaces and brochures to digital UI screens.
As the visual design lead for Ather Unlocked, I created a unified visual system that blended existing brand artworks with Ather’s design philosophy, maintaining consistency across all touch-points from event spaces and brochures to digital UI screens.
As the visual design lead for Ather Unlocked, I created a unified visual system that blended existing brand artworks with Ather’s design philosophy, maintaining consistency across all touch-points from event spaces and brochures to digital UI screens.
As the visual design lead for Ather Unlocked,
I created a unified visual system that blended existing brand artworks with Ather’s design philosophy, maintaining consistency across all touch-points from event spaces and brochures to digital UI screens.
2023
2023
2023
Ather community day :
Ather community day :
Ather community day :
Unlocked was a part of Ather’s Community Day, where 4,000+ owners came together to celebrate key milestones and experience new product announcements. Using this platform, Unlocked recognised and awarded 20 outstanding Ather riders from across India for their exceptional performance.
Unlocked was a part of Ather’s Community Day, where 4,000+ owners came together to celebrate key milestones and experience new product announcements. Using this platform, Unlocked recognised and awarded 20 outstanding Ather riders from across India for their exceptional performance.
Unlocked was a part of Ather’s Community Day, where 4,000+ owners came together to celebrate key milestones and experience new product announcements. Using this platform, Unlocked recognised and awarded 20 outstanding Ather riders from across India for their exceptional performance.
I contributed to every design touchpoint of Unlocked - including keynote design, gift collateral, rider persona cards, and communication materials.
I contributed to every design touchpoint of Unlocked - including keynote design, gift collateral, rider persona cards, and communication materials.
I contributed to every design touchpoint of Unlocked - including keynote design, gift collateral, rider persona cards, and communication materials.
Ceremony images
Ceremony images
2024
2024
2024
Ather Unlocked : Hyderabad challenge
Ather Unlocked : Hyderabad challenge
Ather Unlocked : Hyderabad challenge
We launched a mini challenge on the Ather App exclusively for our Hyderabad owners. Participants received clues to different city landmarks and had to ride to those locations to validate them and win exciting prizes.
We launched a mini challenge on the Ather App exclusively for our Hyderabad owners. Participants received clues to different city landmarks and had to ride to those locations to validate them and win exciting prizes.
We launched a mini challenge on the Ather App exclusively for our Hyderabad owners. Participants received clues to different city landmarks and had to ride to those locations to validate them and win exciting prizes.
I led the design direction for the challenge - defining its visual language, designing the UI, and creating winner and social media communications.
I led the design direction for the challenge - defining its visual language, designing the UI, and creating winner and social media communications.
I led the design direction for the challenge - defining its visual language, designing the UI, and creating winner and social media communications.
Softwares used:
Softwares used:
Softwares used:
Illustrator
Figma
Keynote
After Effects
Photoshop
Drip
Illustrator
Figma
Keynote
After Effects
Photoshop
Drip
Illustrator
Figma
Keynote
After Effects
Photoshop
Drip
